In todays rapidly developing technological era, artificial intelligence (AI) technology has gradually penetrated into various fields, greatly changing traditional work methods and production models. As one of the core fields of information technology, software engineering has also been deeply influenced by artificial intelligence technology. Artificial intelligence not only demonstrates enormous potential in software development automation, intelligent testing, and code generation, but also provides new solutions and ideas in project management, requirement analysis, system maintenance, and other aspects. Based on this, the paper mainly studies the application strategies of artificial intelligence technology in software engineering, in order to improve the quality of software engineering work.